Clothes on an Even Keel

A Note On Packaging, Part 2

Audrey BranamComment
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Hello! In the time since I wrote my original note on packaging, I've thought a lot about the topic, and thought I should return to it to share my current thoughts.

It may seem like a small issue, but to me it sits at the intersection of several larger ones- sustainability, low waste practices, marketing and presentation.  

As I've said before, reducing waste in the clothing industry is one of my main interests in creating this shop, and my original brand. I know that my contribution to that cause will be small, but I'm dedicated to pursuing it fully. That mindset leads me to want to use as much reused packaging as I possibly can, without much regard to the looks of the packaging itself- if it is clean and gets the item to the customer safely, it has done its job. 

That said, sometimes I lose confidence in the idea.  Throughout the online shopping and resale world, I consistently hear that cute packaging is a priority for brand and buyer- that it creates a first impression, that it makes the arrival of an item more exciting- essentially, that it is expected. Aside from a few vintage stickers, my packaging rarely meets these type of expectations. I worry that choosing to work around this expectation will make me appear sloppy or like I'm cutting corners.

That said, for now, I think that I will keep prioritizing reused packing materials- it is a low-waste option, and it helps me keep prices low, which helps keep my shop accessible. This means that not all of my packing materials are biodegradable, though I am exploring ways to make that possible upon request.  I am taking a risk that my customers will be supportive of my point of view.

Thanks so much for taking the time to read this, and please feel free to contact me with questions or comments!

love, 

Audrey

Heart Jeans are Available Now!

Audrey Branam

I’m happy to introduce a new reworked style by Clothes On An Even Keel- Heart Jeans! These are reworked vintage jeans with embroidered hearts or heart patches- sometimes both! As always, these are made from secondhand jeans and rescued scrap denim. The only new material is the thread! As always, please feel free to get in touch with inquiries and custom requests!

Pink and Red Embroidered Heart Jeans

Pink and Red Embroidered Heart Jeans

Reworked Denim Kangaroo Pocket Skirt

Audrey Branam

Hello! Just writing to share my newest completed creation, my Reworked Kangaroo Pocket Skirt! This skirt was made from a vintage denim dress- I loved the material and embroidery, but the shape of the dress wasn’t especially modern or flattering.

The dress before

The dress before

So we took it apart and remade it, making sure to leave the embroidery front and center.

The finished product!

The finished product!

…and a close up!

…and a close up!

And that’s it! Thanks so much for looking, and, as always, feel free to get in touch any time.

Quick Idea- Zero Waste Confetti!

Audrey BranamComment

I thought I'd take a minute to quickly share an idea I had- biodegradable paper confetto made from old paper tags. I always saved old tags from thrift and secondhand items, and was never sure what to do with them. Turns out all you need is a hole punch (I prefer mine in a fun shape like stars) and the old tags can become this eco-friendly decorative confetti, perfect for gifts, parties or anything you can think of! 

 

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Introducing my new Reworked Button Downs!

Audrey Branam

I'm excited to show you something I've been working on! This shirt is a sample of a pattern I came up with to rework button down shirts. Often I love the pattern on a vintage button down, but not the shape, and tying it at the waist can be restricting. Keep an eye out for these to hit the shop soon!  

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Star Skirts Coming Soon!

Audrey Branam

I'm excited to announce that my Original Star Skirts will be available for purchase soon! The sample has been completed and they will soon move into production.  They are made from scrap 100% cotton denim with star embroidery created by me!

A Star Skirt in Progress

A Star Skirt in Progress

On my prototype, the color variation on the waistband shows where the label and belt loops used to be- small details like this will help make each skirt unique and one of a kind.  Please feel free to contact me with questions or custom requests.  Check back for refreshed inventory soon! 

Finished Product! 

Finished Product! 

A Note on Packaging

Audrey Branam

Hi! This is a quick message regarding packaging for my shop.  It is my first priority that your item arrive safely and in a timely manner. That said, one of my core goals for the shop is to reduce and eliminate waste as much as I can.  For that reason, I source gently used packaging materials and reuse them to ship my items.  This usually includes reused cardboard boxes, tissue and plastic bags.  I encourage you to reuse them as well.  Also, if you prefer I exclude plastic from your order, please let me know! 

Introducing My Star Jeans!

Audrey Branam

I'm so glad to introduce my one of a kind Star Jeans! These are upcycled, reworked jeans, often found in distressed condition.  From there, I add on my handmade star patches, made from scrap denim.  These are a truly low-waste item, extending the life of jeans that could otherwise go to waste, and reusing scrap denim that would almost certainly go to waste otherwise- for the current batch, the only new material involved is the thread! 

Scrap denim, ready to become star patches.

Scrap denim, ready to become star patches.

 I trace, sew and cut out my star patches by hand.  From there, I arrange them on the selected pair of denim, placing them strategically on the jeans to reenforce weak points and for looks. 

Star patches stitched on jeans.  The green star is reenforcing a hole developing near the pocket. 

Star patches stitched on jeans.  The green star is reenforcing a hole developing near the pocket. 

From there, I securely stitch the stars on, and a one-of-kind pair of Star Jeans are complete and ready to go!  Thank you so much for reading, please feel free to contact me with any questions or requests, and take a look at my shop!